The Olympics may be over, but companies like Nike are finally taking notice of gays in sports


GAME ON | Australian diver Matthew Mitcham, above, was one of only 23 openly gay athletes at this year’s Olympic Games, but that number will grow if’s Cyd Ziegler, below left, has anything to say about it.


DAN WOOG  | Contributing Writer
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A few years ago, no one was talking about LGBT issues in sports. Now, everyone is.

Suddenly, the “game that dared not speak its name” turned into a cacophony. Legit sports organizations (the NCAA; American Alliance for Health, Physical Education, Recreation and Dance) wanted to address homophobia in athletics. So did gay groups like GLSEN, GLAAD and the National Center for Lesbian Rights.


Cyd Ziegler

Smaller organizations cropped up specifically around gays in sports. They had names like Athlete Ally, Our Group, the StandUp Foundation and You Can Play.

You couldn’t tell the players without a scorecard.

As co-founder of the very popular website, Cyd Zeigler covers LGBT sports for a living — and even he was confused. And he realized many groups were talking past (if not against) each other. Observing so much duplication of ideas and energy, he wondered what it would take to get a variety of organizations into the same room.

Kirk Walker, head softball coach at Oregon State University, loved the idea. He suggested the perfect host: Nike. Walker had worked with the company in the past and had been impressed with their gay-positive attitude.

Robert Goman, a consumer product manager and head of Nike’s LGBT & Friends Network, was immediately enthusiastic. With the help of NCLR Sports Project director Helen Carroll and GLSEN Changing the Game sports director Pat Griffin, the Nike LGBT Sports Summit was born.

The first problem was keeping the June meeting to a manageable size. “We wanted it to be a working group,” Zeigler says. “You can’t do that with 100 people. We kept it to 25 so we could have real conversations.”

Talk they did. Though Nike went all-out as host — covering travel costs and meals; throwing a welcome party and Pride reception at their downtown Portland store; offering meeting space on their Beaverton campus; welcoming Summit participants to march with the

Nike contingent at the Portland Pride parade — its real contribution was providing leaders and facilitators.
On one Saturday morning, after two days together, a Nike executive spoke up. “This is great,” she said. “But you’re not thinking big enough.”

Her words were electrifying. “Everyone realized she was right,” Zeigler recalls. The group scrapped the rest of the day’s agenda, and focused on how they could “really, really change sports in a big way.”

Gradually, participants focused on the idea of “champion.” Though the word now means an athlete who plays on a winning team, Zeigler says that from the time of the Romans a champion has been defined not by trophies won, but by actions taken.

NIKE_Swoosh“A champion is someone inclusive and supportive,” Zeigler notes. “We realized how important it is to drive this idea forward: that a champion includes and supports everyone on his or her team.”

The newly formed “LGBTQ sports coalition” vowed to work to achieve several goals. They will engage each of the major American professional sports leagues to work toward inclusion. They will try to increase the visibility of out college athletes, coaches and allies.

They will devise an “LGBTQ inclusive model policy” for national youth and adult recreational leagues.

And they will promote a new, inclusive definition of “athletic champion” to young athletes, while providing inclusive training resources to physical education teachers and coaches — you can see that during the Nike commercial spots during the Olympics.

“Everything we do, it’s ultimately about youth and young athletes,” Zeigler says. “That’s something everyone agreed on.”

Of course, any time over a dozen groups get together, there will be contention. At the summit, discussions of funding were seldom easy.

“Ultimately, there’s a limited amount of resources,” says Zeigler. “Groups compete for funding. That came through very clearly.”

But overriding those discussions was a more important feeling: trust. “A lot of the people there had never met each other. Or they didn’t understand or trust them,” Zeigler says.

“Trust is a huge part of sports. You have to trust your teammates. You have to trust a game plan. I think we really built trust among the different groups. There’s a much better sense now of knowing when to lead, and when to follow. The gay sports movement has been going on for 40 years. But I think this is the beginning of the end of homophobia in sports.” He predicts that within four years, anti-gay attitudes in athletics will have faded remarkably.

Why four years? “That’s the length of high school, or the number of years you play in college. It takes four years for each group, beginning to end.”

Zeigler uses one final sports analogy to sum up the good feeling of the men and women at the Nike LGBT Sports Summit.

“Part of winning is playing well together. We’re athletes. We all know how to win.”

This article appeared in the Dallas Voice print edition August 17, 2012.