After losing a vote on repealing marriage equality in New Hampshire this week — and losing the marriage equality vote in Washington state — the National Organization for Marriage, a group that opposes some marriages, called for a boycott of Starbucks. They even created a website.

Starbucks is based in Seattle and, along with other large Washington state companies, ranks high in the Human Rights Campaign’s Corporate Equality Index and supported equality in their home state. Other companies that cheered the Washington Legislature’s decision to legalize same-sex marriage were Boeing and Microsoft.

But it’s not so easy to boycott those companies. Boycotting Microsoft would mean encouraging people to buy Apple. Elizabeth Birch, a vice president of that company, became the president of HRC.

And boycott Boeing? Not many NOM supporters are buying airplanes. And most airlines also rank high on the CEI.

So Starbucks is the perfect target — because for every gay-hating Starbucks-drinking NOM supporter, there can’t be more than a couple of hundred LGBT Starbucks addicts.

Starbucks prides itself on its social responsibility. The company offers health insurance to all employees who work at least 20 hours a week. A company vice president serves on the board of the Greater Seattle Business Association, one of the country’s largest LGBT chambers of commerce.

The StopStarbucks website warns that a portion of every cup of coffee sold funds the corporate assault on marriage. Wow. With more than 17,000 stores worldwide, that’s a lot of funding. If every store gave just a dollar a day to promote same-sex marriage, which they’re not, that would be … well, just $6 million — still a hell of a lot less than NOM is spending to stop, overturn, block and reverse every equality measure that passes. Hey, Southern Poverty Law Center, explain to us once again why NOM doesn’t qualify as a hate group?