VA at LoveIt’s official: Starting this fall, Dallas will make Love to a Virgin.

The seven-year-old Virgin America airline, which has been flying out of DFW Airport since 2010, will take over two gates at Love Field in a deal with American Airlines. It’s something of an inside deal, since Donald J.  Carty, chairman of VA since its inception in 2007, used to be the head of AMR, AA’s parent company.

To introduce the new routes and schedules, VA is using a promotional $79 fare this weekend for its nonstop flights out of Love to not only L.A. and San Francisco, where it has long serviced via DFW, but also New York and Washington’s Reagan National.

And for those who haven’t flown Virgin, it is a delight, with the lighting of a disco, music, wired seating and wifi available on all flights.

The Wright Amendment, which has long stifled long-haul flights out of Love Field, expires in October. A multi-million dollar renovation of the history airport has been underway, and should be all but finished by the time the new service begins.