You’ve probably heard about how Abercrombie & Fitch’s CEO insulted potential customers by explaining his brand wasn’t meant to be worn by fat girls and the “uncool.” While no one appreciates the fact hot young musclestuds like to wear A&F as much as we do, everyone should be allowed to buy a product. It seems he doesn’t see A&F as aspirational but rather exclusionary.

A lot of folks have expressed their disdain, but I have to say, my favorite approach is the one taken by Mike Jeffries. And since the Dallas Voice Fashion Issue is currently on stands, what better follow-up that with a kind of anti-fashion story?

Watch the video below.