Grindr goes non-gay with Project Amicus

On Thursday, the famous hook-up … I mean, location-based social network app, Grindr, will announce its newest venture. Via webcast, Grindr CEO Joel Simkhai will launch Project Amicus, which takes the Grindr idea of men meeting meN and opens it up to “everyone, whether you’re female, male, straight, gay, lesbian or bi,” according to an invitation to the webcast.

So finally, your non-gay male friends can leave you alone about how you’re hooking up all the time … err, making friends, because they can now do it for themselves.

In Thursday’s webcast, Simkhai will announce the app’s name (Project Amicus is a working title), key features and discuss how it will affect the socializing scene, which this guy isn’t all too fond of. But with Grindr’s bragging rights of having 2.6 million users, they have to be doing something right.

To get your invite to the Project Amicus app, click here to begin. If you’re interested in Thursday’s webcast at 10 a.m. Central time, email here to RSVP.

UPDATE: The new app’s name is Blendr. Simkhai tries hard to keep the app sounding G/PG rated by telling the New York Times today, ““If someone speaks the same language or is also into cooking, or crafts, that’s a strong basis of commonality and you might want to go meet them.”

—  Rich Lopez