WATCH: Jack in the Box’s new stoner ad campaign

Screen shot 2013-10-01 at 2.24.18 PMOK, we’ve all seen commercials with skaterbois and hippies and too-cool-for-school characters seeming a bit on the high side. But as I was watching TV last night, I saw what I think may be the first ad directed specifically to the stoner market.

Here’s the set up: The fast-food chain Jack in the Box has a new late-night meal deal called the “Munchie menu.” Now, we all know “the munchies” is a condition caused by cannabis use. Of course, you don’t have to be high to get the munchies, but it’s out there.

Now, the weird Jack character is typically portrayed by a life-sized actor in a ping-pong-ball head. In this commercial (and others) he’s more like a puppet. Suggestive of a hallucination?

The clincher is the (actually kinda cute) actor in this segment: His vacant eyes, his pointless smile, his slow, befuddled banter. (It might as well be James Franco.) And the dialogue with puppet Jack sounds like it was written for Harold and Kumar.

So I ask you: Can there be any doubt this campaign — this entire product line! — is targeted tokers? Watch it after the jump.

—  Arnold Wayne Jones

Super Bowl goes gay with ads, halftime show

The NFL might want to consider changing the name of the Super Bowl to the Faaabulous Bowl. At least if last night’s game was any indicator.

It’s not enough that it featured hunky QBs Tom Brady and Eli Manning (and could have Drew Brees or Tim Tebow), running around in Spandex with other muscle bears. And there was of course Madonna’s mega-gay halftime show with scantily clad gladiators and cross-dressing scruffy guys and Nikki Minaj, who kinda-sorta seems like a drag queen to me. Even the first half recap was set to “Edge of Glory” by Gaga.

No, the real gayness was in the commercials. Watch a few of them below  …

—  Arnold Wayne Jones

QUICK BITE: GOOD 2 GO TACOS

2011 was the year we leapt the threshold between “taco” and “burrito” and the distinction began to seem meaningless.

In Mexico, tacos are petite things meant for quick snacks: A shaved bit of protein, a dollop of salsa, some melted cheese, a garnish of cilantro, maybe garlic. Whatever. The are designed to be small bites — one is rarely enough for a meal. You want a big meal? That’s a burrito.

But Texas proudly claims it does everything bigger, and that counts for tacos, too. And few are as big as the tacos at Good 2 Go.

At about four bucks each, they’re pricier than Jack in the Box — for good reason. I’ve never had more than one at a sitting, though I’ve certainly craved them.

The menu (it’s open for breakfast and lunch only, five days a week) is limited but endlessly inventive and devilishly clever, thanks to the camp sensibilities of partner-owners Colleen O’Hara and Jeana Johnson.

Feel like chicken spiced with jerk seasonings? It’s called the “Navin R. Johnson” — after Steve Martin’s name in The Jerk. Unlike Martin, I doubt this taco was born a poor black child, though it does have the taste profile of Jamaica, with coconut rice and mango conjuring a day in the islands — a terrific fantasy as the winter weather sets in.

The equally groan-inducing “swine bleu” (pictured) is actually exactly what its name implies: braised pork and blue cheese slaw. And boy is there pork:  The flour tortilla is as bulbous as a cast member of 16 and Pregnant: The ladle of slaw looks like it might smother the pork, but no: The flavors meld better than a barbershop quarter, the tang of blue cheese pitch-perfect.

Service is friendly and knowing. A taco I ordered to eat-in came out faster than a male drum major at band camp; a few minutes later, when I walked back in to grab some utensils to tame the cabbage and pork overflowing the large tortilla, the busboy barely glanced up before grabbing a fork and walking it toward me. They’ve seen this kind of behavior before. It’s weird feeling like you’ve been bested by a taco. But so worth it.

— A.W.J.

This article appeared in the Dallas Voice print edition January 6, 2012.

—  Michael Stephens