Moon to release new DFW guidebook by local out writer Jonanna Widner

Jonanna Widner is about to become an official expert on places to see and things to do in DFW. Her travel guide about Dallas and Fort Worth will hit bookshelves next month.

After recognizing the Avalon Travel Publishing name, she answered their Craigslist ad for the gig. Avalon publishes the popular Moon travel guides and handbooks. She soon found herself submitting a proposal outlining the entire book, providing writing samples, marketing research and a business plan She said it was all “a giant pain in the ass,” but she was selected and spent a big chunk of 2008 getting it done. I asked why she thought they picked her for the gig. “I think they picked me because I have a definite voice, and their books are known for having a breezy but authoritative tone,” she said.

—  Rich Lopez