Logo Channel unveils winners of 2013 New Now Next Awards, airing tonight

The New Normal - Season 1

I have to confess, I’ve never quite understood the NewNowNext Awards, the Logo Channel’s celebration of pop culture from a queer perspective. They always seem very arbitrary and unformed, with categories like “Beyond Style” (what the eff does that evenĀ mean???) and fan sites that seemed culled from the depths of geekdom.

Anyway, maybe that’s the point: They seek to be the barometer of breaking trends and that entails flexibility from conventional categories.

Anyway, tonight the awards show airs on Logo (9 p.m. our time), but the network has already announced the winners. Here they are:

—  Arnold Wayne Jones

Logo announces winners of NewNowNext Awards

The live broadcast of Logo’s NewNowNext Awards won’t be until Monday, but we already know the winners. Despite Logo deciding it’s no longer a “gay” network, some of the winners are on the gay side. Here’s the list in the really odd categories they’ve come up with:

Next Mega Star: Josh Hutcherson, The Hunger Games.

Most Addictive Reality Star: Nadia G, Bitchin’ Kitchen (The Cooking Channel) (defeating Drag Racer Willam).

Cause Your Hot: Naya Rivera, Glee (Fox) (pictured). She defeated Channing Tatum and Henry Cavill.

TV You Betta Watch: Dallas-set GCB (ABC).

Best New Indulgence: Revenge (ABC).

Next Must-See Movie: The Avengers.

Beyond Style Award (tie): Andrej Pejic and Kelly Osbourne (Kelly will be hosting the awards).

Brink of Fame Music Artist: Neon Hitch.

Superfan Site: Vampire-Diaries.net.

Hmmm… Looking at the list, maybe it’s good they aren’t gay anymore.

 

—  Arnold Wayne Jones